Coupled Fashion of The Kooples 2010: His-and-hers hipster style rocks up in Britain, thanks to the French brand The Kooples.
If I was 10 years younger and a good stone and a half lighter there’s one place I’d be shopping quite a lot of right now: The Kooples, a French brand that has just opened its first three stand-alone stores in Britain (with more on the way, I’m told).
It is a young label in more ways than one. A massive hit across the Channel with snake-hipped rock ‘n’ roll types, and their groovy girl/boyfriends/civil partners/whatever, it has been going all of two years. Not that you’d necessarily know it, going by its confident swagger and the sheer number of branches and concessions in Paris and other French cities these days.
This Kooples mini explosion has much to do with the fact that the founders – three brothers called Alexander, Laurent and Raphael – are the sons of the people behind the Comptoir des Cotonniers womenswear chain, which female friends of mine rave about, and so have retail in their blood. It also owes a lot to a very clever advertising campaign, which you might have spotted on the sides of taxis and buses if you happen to live in London, featuring real-life couples looking drop-dead cool in their Kooples gear.
But the overriding reason, I think, for its success is what concerns us customers most – those clothes: skinny trousers and jeans, sharp blazers with narrow revers, pointy boots, and lots of dandyish little details. I am loving it all and, as I say, just wishing I was 28 (years and waist size).
As for prices: think high-end high street. Scroll through the images above and you’ll get a much better idea of the whole aesthetic.
Photos of Coupled Fashion of The Kooples 2010