Marks & Spencer’s spring summer 2011 collection: Marks & Spencer previewed its spring/summer 2011 collection at its Marble Arch flagship this morning, consolidating its impressive 12 per cent increase in operating profits to £409.2 million, announced last week by its new CEO, Marc Bolland.The collections followed through on Bolland’s determination to strengthen M&S’s main range and “brand-up”. This can be seen in successful collections such as Limited, Autograph and Per Una. The frumpy Portfolio collection, as announced, has been dropped.
The new collections borrow heavily from catwalk trends, but are bolstered by a renewed emphasis on laser-cut leather and exotic prints – 60 per cent of which are now developed in-house by a strengthened print team at M&S headquarters in Paddington Basin.
M&S sees next season as a fashion story with seven themes:
* Seventies Daytime – emphasis on florals, maxis and peasant/poet blouses, inspired by Dolce & Gabbana , Ralph Lauren and Anna Sui .
* Seventies Sleek – bold jewelled colours, lots of wrap and drape, and exotic oriental prints, inspired by Gucci , Marc Jacobs and Jacobs’s collection for Louis Vuitton .
* Navajo Chic – emphasis on fringing, suede, leather and rivet details, inspired by Roberto Cavalli , Burberry Prorsum and Gucci .
* Fluid Form – cream is the new camel; tailoring; and the new long-line jacket. Star buy: the long maxi trench in sand, inspired by Chloé , Céline , Donna Karan and Lanvin .
* Coney Island – stripe up the band! A lighter take on the bold stripes at Prada and Jil Sander by Raf Simons.
* Glamazon – enter the rock chick in leather biker jackets, snake-print PU, coloured skinny jeans and sequins, inspired by Balmain and Isabel Marant.
* Carnival Brights – a cherry pick of all the top catwalk trends in bold colours, prints (including on swimwear), splashy florals and the all-important floral corsage, to be worn at the neck, on the waist, or with a hat, as at Marc Jacobs.
Photos of Marks & Spencer’s spring summer 2011 collection